Ask any employee to explain their benefits, and you'll likely get a confused shrug. Ask any HR leader if their benefits investment is working, and you'll get an honest "I don't know." For employees, benefits are confusing and overwhelming. For HR and finance leaders, benefits are the second-largest expense, but they lack the visibility to know what's working and what's wasted.

At Avante, we're changing that. We're the first AI-native benefits platform built to turn benefits complexity into clarity. For employees, Avante acts like a personal guide, making benefits simple to understand and use. For leaders, Avante unifies fragmented data and delivers real-time insights so they can improve programs, control costs, and prove ROI.

We're based in Seattle and work 4 days a week in the office (one day remote), we’re growing quickly, and are looking for our first Product Marketing Manager to own how we position and message this transformation to enterprise buyers.

What You'll Own

Positioning and messaging
Develop and refine product positioning for our dual AI agents (Carly and Ava) across buyer personas
Write messaging frameworks that Sales can use in conversations with CHROs and benefits leaders
Create competitive positioning and battlecards that help us win against DIY solutions, traditional benefits platforms, and chatbot vendors
Sales, CS and partner enablement
Build bottom-of-funnel sales collateral: business case templates, ROI calculators, objection handling guides, demo narratives, one-pagers
Develop case studies and customer proof points that speak to enterprise buyers' concerns
Create pitch decks, leave-behinds, and sales collateral for different stages of the sales process
Build enablement materials for partners (brokers, consultants, implementation partners)
Create upsell and expansion messaging for Customer Success team
Product launches and releases
Own launch plans for new product capabilities, coordinating across Marketing, Sales, and Product teams
Write release notes, feature announcements, and customer communications
Train Sales on new features and how to position them
Market and competitive intelligence
Track competitive landscape using AI tools for ongoing monitoring and analysis
Recommend how we should position against key competitors based on market movements
Analyze buyer feedback, win/loss data, and sales conversations to refine messaging
Stay current on benefits industry trends, regulations, and enterprise HR priorities
Customer insights and proof points
Conduct customer interviews and develop case studies that demonstrate ROI
Translate product usage data and customer feedback into messaging improvements
Build customer proof points and references to support sales cycles

What We're Looking For

Experience
5-7 years in product marketing, preferably in B2B SaaS selling to enterprise
Track record of building messaging and sales content that actually helped close deals
Experience working cross-functionally with Sales, Product, and executive leadership
Skills
Exceptional writer who can create high volumes of sales collateral, enablement materials, and customer-facing content
Strong AI fluency: you know how to use AI tools to scale research, writing, and content creation without sacrificing quality
Ability to translate complex product capabilities into clear value propositions across different formats (decks, one-pagers, case studies, scripts)
Comfortable with enterprise sales cycles and multiple stakeholder decision-making
Ability to work independently and make decisions without constant oversight
Experience with competitive analysis and positioning strategy
Knowledge of benefits, HR tech, or AI is a plus but not required.
Working style
You move fast and don't wait for perfect information before taking action
You leverage AI tools to scale your output and work smarter, not just harder
You're comfortable being the first PMM hire and building processes from scratch
You can switch between strategic thinking and tactical execution
You push back with data and conviction when you disagree

Why Join Avante

We're solving a real problem that affects millions of employees. Benefits are confusing, and we're using AI to actually make them understandable and useful. We've proven the concept with Fortune 2000 customers, and now we're scaling.You'll work directly with our CEO and leadership team, shape our positioning during a critical growth phase, and help build the marketing function from the ground up. If you want ownership, impact, and the chance to define how we go to market, this is the role.

140000 - 155000 USD a year

Benefits include: stock options, medical/dental/vision, commuter benefits and 401K

Apply now

See more open positions at Avante AI

Privacy policy Cookie policy