Locations
Victoria, Australia
industry
Consumer Products
Size
1 - 10 employees
Stage
Other
founded in
2010
Everywhere we look, we see people using products that are uninspired and hard to use. We’re talking about the simple tools people use in everyday life -- the sterile-looking walking cane with the uncomfortable handle and the squeaky tip; the pill box that’s frustrating to open and embarrassing to take out in public; the colorless, conventional bathroom collections that require professional installation. The list goes on. We hate seeing that. It makes us want to create smarter and more beautiful alternatives; products that people love to use -- that even bring joy to their lives simply by being easy and working well. So, that’s what we do.
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